Ecommerce SEO

Why Ecommerce SEO Is Different

Ecommerce sites present a unique set of SEO challenges. Thousands of product pages, complex faceted navigation, duplicate content from filters and sorting, out-of-stock products, and thin category descriptions — these issues compound at scale and can silently kill your organic visibility without a single Google penalty.

The opportunity is equally significant. A well-optimised ecommerce site captures buyers at the exact moment they're ready to purchase — product-level search intent is among the highest-converting traffic in organic search. I work with store owners and ecommerce teams to fix the structural issues that are holding back rankings and build the content and authority that drives consistent, compounding growth.

Product Page Optimisation

Product pages are your money pages. Most stores underinvest in them — relying on manufacturer copy (which creates duplicate content) and missing the schema markup that earns rich results in Google. I optimise product pages for both rankings and conversion:

• Unique, keyword-rich product descriptions written around buyer intent
• Product schema markup (price, availability, review ratings, brand)
• Optimised title tags and meta descriptions at scale
• Image alt text, filename conventions, and compression for page speed
• Breadcrumb schema and internal linking from category pages
• Canonical tag strategy for product variants (size/colour/material)

Category Page Architecture

Category pages typically rank for the highest-volume commercial keywords in your niche — yet most stores treat them as simple product grids with no textual content. I build category pages that compete for and win top positions:

• Keyword mapping across your full category hierarchy
• Above-the-fold and below-the-fold content strategy
• Pagination handling (rel=next/prev, canonical, or infinite scroll fixes)
• Faceted navigation — deciding which filter combinations to index or block
• Internal linking strategy from blog content to category pages

Technical SEO for Ecommerce

Ecommerce platforms introduce technical complexity that generic SEO tools miss. I work across Shopify, WooCommerce, Magento, and custom platforms:

• Crawl budget analysis — ensuring Googlebot prioritises revenue pages
• Duplicate content audit (parameter URLs, filtered pages, sorting variants)
• Site speed — LCP and INP optimisation for product and category pages
• Structured data validation — Product, BreadcrumbList, FAQPage
• Out-of-stock and discontinued product strategy (301 vs. 410 vs. repurpose)
• Hreflang for multi-region ecommerce stores
• XML sitemap segmentation by product type, category, and priority

What's Included

• Full ecommerce SEO audit — technical, content, and structure
• Keyword mapping across product and category hierarchy
• Product and category page optimisation
• Schema markup implementation and validation
• Faceted navigation and duplicate content remediation
• Internal linking audit and rebuild
• Ongoing content strategy (buying guides, comparison pages)
• Monthly reporting tied to revenue and organic sessions