SEO and web analytics consultant based in New Delhi, with 15+ years of hands-on experience in technical SEO, local SEO, Google Analytics, Tag Manager and website migrations.
I started in SEO in 2006 and have worked in it ever since, from optimising 500+ pages for a large reference website to leading SEO teams as Head of SEO at agencies and in-house. Over that time I've worked with global and Indian brands in travel and car rental (across 10 markets), SaaS, banking, health insurance, fashion and media.
The pattern I've seen consistently: most SEO problems aren't algorithm problems, they're strategy, tracking and execution problems. That's why my work combines SEO with web analytics. I set up GA4 and Google Tag Manager properly, so every recommendation is tied to data you can trust and to outcomes your business cares about.
I'm based in New Delhi and work with a small number of clients at a time, in India and internationally, so you get my full attention, not a junior account manager with a pre-built playbook.
Global car rental brand (Australia): organic traffic up 250% and revenue up 325% over the first two years.
Leading private bank: optimised local listings across Google, Facebook and Bing, lifting conversion-led actions by 302%.
Launched a Google Analytics consulting vertical and onboarded 15 enterprise clients across media, hospitality, fashion and education within 18 months.
Fashion retail brand: set up the migration standards for a move to a new backend, with no traffic or ranking loss.
April 2021 – February 2025 · New Delhi.
February – June 2020 · Gurugram. Led local SEO for banking, fashion and footwear clients.
June 2010 – June 2020 · Gurugram. Promoted several times over ten years to Head of SEO. Clients across car rental (10 markets), SaaS, fashion, health insurance and ecommerce.
2007 – 2008 · Delhi. SEO for the company's reference websites; ran and A/B-tested Google Search Ads.
2006 · Ghaziabad. On-page and off-page SEO, sitemaps and title optimisation.
Education: MCA, Amity Business School (2003–2006); BCA, Institute of Technology & Science (2000–2003). Certification: Google Search Ads. Tools: Google Search Console, GA4, Tag Manager, Ahrefs, Semrush, Screaming Frog, Moz, Botify, SEOmonitor.
Core Web Vitals, crawl architecture, schema markup, log file analysis, and everything Google measures under the hood.
GA4 implementation, GTM configuration, custom event tracking, and dashboards that connect SEO activity to business outcomes.
Using AI tools for keyword research, content gap analysis, and predictive ranking — staying ahead of the algorithm.
Pre-migration audits, redirect mapping, staging validation, and post-launch monitoring — protecting rankings through any site change.
Product and category optimisation, faceted navigation, product schema, and content strategy for online stores.
Google Business Profile optimisation, local citations, and geo-targeted content for businesses with a local presence.
Every recommendation is backed by crawl data, GSC signals, or analytics evidence. No hunches, no generic best practices applied blindly.
Rankings are a means to an end. I optimise for traffic that converts — not just sessions and positions.
I'll tell you when an SEO investment isn't the right answer, and I'll set timelines based on reality — not what you want to hear.
I don't use tactics that produce short-term gains and long-term penalties. Every strategy is built for sustainable, compounding growth.
Share your brand
You tell me about your site and goals — I send back a free organic growth plan showing where you currently stand in search.
Proposal with clear scope and pricing
No hidden fees, no vague deliverables. You know exactly what you're getting.
Audit, strategy, and execution
Deep analysis followed by a prioritised roadmap — and the implementation to back it up.
Monthly reports that make sense
Reporting that connects SEO activity to business outcomes — not just a rankings spreadsheet.