Independent SEO consultant helping businesses grow through data-driven search strategy, technical excellence, and AI-powered optimisation.
I've spent years working in SEO across content, technical, and analytics — and the pattern I've seen consistently is this: most SEO problems aren't algorithm problems, they're strategy and execution problems. Sites invest in content without fixing crawlability. They run audits but never implement. They track rankings but not revenue.
My approach is different. Every engagement starts with understanding what success looks like for your business — not just what positions you want to rank in. I build SEO strategies that tie directly to commercial outcomes and I implement them with the same rigour I'd apply to any engineering problem.
I work with a small number of clients at a time, which means you get my full attention — not a junior account manager with a pre-built playbook.
Core Web Vitals, crawl architecture, schema markup, log file analysis, and everything Google measures under the hood.
GA4 implementation, GTM configuration, custom event tracking, and dashboards that connect SEO activity to business outcomes.
Using AI tools for keyword research, content gap analysis, and predictive ranking — staying ahead of the algorithm.
Pre-migration audits, redirect mapping, staging validation, and post-launch monitoring — protecting rankings through any site change.
Product and category optimisation, faceted navigation, product schema, and content strategy for online stores.
Google Business Profile optimisation, local citations, and geo-targeted content for businesses with a local presence.
Every recommendation is backed by crawl data, GSC signals, or analytics evidence. No hunches, no generic best practices applied blindly.
Rankings are a means to an end. I optimise for traffic that converts — not just sessions and positions.
I'll tell you when an SEO investment isn't the right answer, and I'll set timelines based on reality — not what you want to hear.
I don't use tactics that produce short-term gains and long-term penalties. Every strategy is built for sustainable, compounding growth.
Share your brand
You tell me about your site and goals — I send back a free organic growth plan showing where you currently stand in search.
Proposal with clear scope and pricing
No hidden fees, no vague deliverables. You know exactly what you're getting.
Audit, strategy, and execution
Deep analysis followed by a prioritised roadmap — and the implementation to back it up.
Monthly reports that make sense
Reporting that connects SEO activity to business outcomes — not just a rankings spreadsheet.